Tuesday, 22 July 2014

Because 1 + 1 = 3:

We all know that most things are greater than the sum of their parts: 1+1=3.

Let’s illustrate that for a moment:
The Lone Ranger is a cowboy. Well, a lawman more specifically, but we think of guys on horses with big hats as cowboys. Tonto is an Indian. He dances around fires and wears funny paint. Together they’re the Lone Ranger and Tonto, striking fear into the hearts of villains everywhere. On their own they’re just a guy in a hat, and just a guy in paint. Not unlike Sea Point on a Saturday afternoon.

Frodo is a short guy, with a cool little round house. Sam is his mate. Sam likes to cook and do gardening. Together they take on a Dark Lord, hell-bent on worldwide destruction, and destroy some of said Dark Lord’s much coveted jewellery. Sorry, if you haven’t watched Lord of the Rings, yes, Frodo and Sam do (in fact) destroy the ring. Sorry.

And closer to the 21st Century, we have Tinkerbell, the star of 5 great adventures thus far. Tinkerbell is a tinker fairy. She makes things, repairs things, generally stuffs things up, but a likeable character through all that. She has some pals. They include Silvermist, Iridessa, Rosetta, Vidia, Bobble and Clank. And they have Talents. These Talents include Water, Animals, Fast-Flying and Light. On their own they go off and do their day jobs: make flowers grow, create wind, paint spots on the ladybirds. Together…well, together these little fairies take on dragons, trolls, pirates – all the stuff that good adventure is made from. Because they work together, blending all of their individual components into one powerful whole. One plus one equals three.

Because you’re an ardent business person, you know that your marketing works the same way. One plus one equals three. You have a website. Awesome. Now start or blog or throw up a Facebook page. You have road-facing signage on your building. Great. Now put some on your car so everyone else on the road see’s you too. You have a little stack of business cards on your counter-top, but most people take flyers, so get some flyers. You have a newsletter but you don’t copywrite particular well – get someone to do it for you. And so it goes on. All the stuff you need, to get other people to notice you: we make it. And all the stuff you want as well.
Because we provide a full-spectrum, multi-faceted approach to your visual marketing solutions, you get the benefits of dealing with one company for everything: unparalleled service, simplicity of contact and choice, competitive pricing, and outstanding quality.
Because one plus one does equal three…

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